blog-photo17

Social Media

by Business

Social Media Tips for the B2B IT Channel and How to Make It Easy for Your Team

Social media in B2B IT isn’t about going viral. It’s about building credibility, staying top of mind, and creating connections that lead to business.

The good news? You don’t need to spend hours a day making an impact. With a focused approach, you can establish authority, engage prospects, and motivate your employees without overwhelming them.

The Best Platforms for B2B IT Marketing

Not all social platforms are created equal for B2B. Here’s where IT channel companies see the best engagement and ROI:

LinkedIn: The B2B Powerhouse

  • Ideal for thought leadership, industry news, and direct engagement with decision-makers.
  • Best for posting expert insights, participating in LinkedIn groups, and running targeted ads.
  • Pro Tip: Encourage execs and SMEs to share personal takes on industry trends. These posts outperform generic company updates by 5–7x.

Twitter (X): The Industry News Hub

  • Great for real-time discussions, event engagement, and sharing quick insights.
  • Best for participating in tech conversations, following industry leaders, and live-tweeting events.
  • Pro Tip: Use industry hashtags like #CyberSecurity, #CloudComputing, or #B2BMarketing to expand reach.

YouTube and LinkedIn Video: The Trust Builders

  • Video content is 5x more engaging than text-based posts.
  • Best for customer testimonials, behind-the-scenes insights, and product/service overviews.
  • Pro Tip: Shorter is better—keep videos under 90 seconds for social engagement.

Reddit & IT-Focused Communities: The Underrated Gems

  • Great for deep-dive discussions and answering technical questions.
  • Best for engaging in r/sysadmin, r/cybersecurity, or industry Slack groups.
  • Pro Tip: No selling—just helpful, non-promotional engagement wins trust.

How to Make Social Media Easy for Your Team

Your employees aren’t marketers, and “just re-post this” isn’t enough guidance. Here’s how to empower them without overwhelming them:

1. Give Them Pre-Written Snippets

Instead of saying “Share this,” provide two or three short post options they can copy, tweak, and post in their own voice.

Example: Instead of just sharing a blog link, provide an intro like:
“Struggling with outdated data? We just published a guide on how to fix data decay and improve sales efficiency. Check it out here: [link]”

2. Make It a Habit, Not a Chore

  • Create a simple posting schedule—one post a week is enough to build momentum.
  • Set up a private Slack or Teams channel where employees can grab easy-to-share content.
  • Pro Tip: Recognize and celebrate employees who engage—shoutouts make a big difference!

3. Use Video Without the Hassle

  • Encourage employees to record quick insights or customer highlights via Zoom or an iPhone.
  • Keep it simple: “What’s one common IT challenge you solved this week?”
  • Easy Video Ideas:
    • 30-second “hot take” on an industry trend
    • 1-minute “quick win” customer success story
    • Behind the scenes at a tech event

B2B Social Media Doesn’t Have to Be Hard

A focused approach beats random posting. If your company and employees:

  • Pick the right platforms
    • Use simple, structured content strategies
    • Make social easy to engage with…

You’ll stay top of mind, build trust, and drive real engagement. Want help with a social media roadmap or engagement strategy? Let’s chat.

blog-photo15

Data Decay – Holding Up Sales

by Business

Is Your Data Decay Delaying Sales?

In the dynamic world of B2B sales, maintaining accurate and up-to-date data is crucial for success. However, data decay—the natural degradation of data quality over time—poses a significant challenge. Recent studies reveal that B2B contact data can decay at an alarming rate of up to 70.3% annually.1

Understanding Data Decay

Data decay occurs when the information in your database becomes outdated or incorrect due to various factors:

  • Job Changes: Professionals frequently change roles or companies, rendering existing contact details obsolete.
  • Company Dynamics: Mergers, acquisitions, rebranding, or relocations can alter company information.
  • Technological Shifts: Changes in communication preferences or platforms can make previous contact methods ineffective.

The Impact on Sales Teams

Outdated data can severely hinder sales performance with:

  • Wasted Efforts: Sales representatives may spend time pursuing leads with incorrect contact information, leading to frustration and inefficiency.
  • Missed Opportunities: Inaccurate data can cause missed follow-ups or connections with potential clients.
  • Damaged Reputation: Repeatedly pursuing outdated or incorrect contact information can harm your sales team members’ and your brand’s credibility.

Do You Have a Nasty Case of Data Decay?

Consider the following indicators:

  1. High Bounce Rates: An increase in email bounce rates may suggest that contact information is outdated.
  2. Declining Engagement: A noticeable drop in response rates could indicate that your messages aren’t reaching the intended audience.
  3. Inaccurate Reporting: Discrepancies in sales forecasts and actual outcomes might result from relying on outdated data.

Strategies to Prevent Data Decay

To mitigate the effects of data decay:

  • Regular Data Audits: Conduct routine checks to identify and update outdated or incorrect information.
  • Data Enrichment: Enhance your existing data by incorporating additional relevant information from reliable sources.
  • Automated Validation Tools: Utilize technology to automatically verify and update contact details.
  • Employee Training: Educate your team on the importance of data accuracy and establish protocols for data entry and maintenance.

By actively managing data decay, you can ensure that your sales team operates with accurate information, leading to improved efficiency and better sales outcomes.

1 forbes.com

blog-photo12

ABM Suspects Prospects Customers

by Business

Suspects, Prospects, and Customers: Unlock ABM’s Full Potential

With constant change and technological advancements in the digital world, Account-Based Marketing (ABM) is more relevant than ever for marketers. Here’s why: 

  • Data-Driven Insights: Accurate and up-to-date data is crucial for creating highly targeted campaigns. Data is the lifeblood of ABM. With accurate and up-to-date data, you can create highly targeted campaigns that resonate with your audience. Regularly refreshing your contact database ensures that your marketing efforts are always on point. 
  • Sales and Marketing Alignment: ABM requires seamless collaboration between Sales and Marketing teams. Aligning Sales and Marketing is crucial for ABM success. These teams often have different goals, but ABM requires them to work together seamlessly. By sharing data and insights, they can create a unified strategy that drives results. 
  • Personalization at Scale: Treat each account as a market of one, creating personalized content and experiences that speak directly to each account’s needs and pain points. This makes your prospects and customers feel valued and understood. 
  • Technology Integration: Technology plays a vital role in ABM. From CRM systems to marketing automation tools, the right technology helps manage and analyze data, automate workflows, and measure campaign success. Investing in the right tools is essential for any successful ABM strategy. 
  • Human Touch: While ABM is data-driven, it’s important to maintain a human touch. Adding humor and personality to your communications can make your brand more relatable and memorable. Just keep it professional and aligned with your brand voice. 

Let’s Chat 

Ready to transform your marketing strategy with ABM? Let’s chat! Our experts can help you create a data-driven, personalized ABM strategy that drives engagement and conversions. Don’t let your valuable customer data slip through the cracks—unlock its full potential. Contact us today!

blog-photo8

Project and Account Management

by Business

The Dynamic Duo: Effective Project and Account Management in Marketing

In a marketing agency, success is built on creativity, strategy, and—most importantly—efficient management. Enter the dynamic duo: project management and account management. These two roles may seem distinct, but when they work in harmony, they’re unstoppable. 

Before diving into how to master both, let’s clarify the difference. Project management focuses on planning, executing, and closing projects on time and within budget. Account management acts as the client’s primary point of contact, building relationships and ensuring satisfaction. 

While project managers keep campaigns on track, account managers ensure that the client’s vision aligns with the agency’s efforts. It’s a balancing act that requires clear communication and strategic coordination. 

Why You Need Both in Your Marketing Agency 

Imagine launching a complex digital campaign without someone to manage tasks and timelines. Now picture the same project without client feedback. Disaster, right? Combining strong project management with effective account management ensures that: 

  • Clients feel valued and heard. 
  • Projects stay on schedule and within scope. 
  • Teams are aligned and motivated. 
  • Campaigns meet client expectations without compromising quality. 

Tips for Balancing Project and Account Management 

  1. Build a Strong Bridge Between Teams: Foster collaboration between project managers and account managers. Regular syncs ensure that everyone understands client expectations and project progress. 
  1. Set Clear Boundaries: While collaboration is key, roles should be distinct. Project managers focus on timelines and deliverables, while account managers handle client communication and feedback. 
  1. Use the Right Tools: Tools like Asana, Trello, and Slack help both roles stay organized and aligned. Use shared boards to track progress and client updates in real-time. 
  1. Prioritize Client Communication: Account managers should always be in the loop about project developments. This proactive approach minimizes surprises and keeps clients happy. 
  1. Celebrate Collaboration Wins: Highlight instances where project and account management worked seamlessly together. Celebrating these successes fosters a culture of teamwork. 

Seek a Harmonious Partnership 

In a marketing agency, project and account management are like the left and right hands of a creative powerhouse. When they work together, campaigns not only succeed, but also thrive. By fostering collaboration, setting clear roles, and prioritizing communication, your agency can deliver exceptional results, time after time. 

We are all about harmonious partnerships, even with other agencies. In fact, we have some amazing specializations that might just align with yours. Curious about exploring an agency-to-agency relationship? We’d love to hear what you have in mind. Reach out and get in touch! Contact us today. 

blog-photo18

The Power of Nurture Marketing

by BusinessDigital Marketing

Building Relationships That Last

Founded in the 1980s by marketing visionary Jim Cecil, the concept of nurture marketing is more than a strategy—it’s a mindset. It’s about building lasting customer relationships, not just chasing the next sale. It’s also in our name!

What Is Nurture Marketing?

Nurture marketing is the art of building trust over time. It focuses on consistent, personalized engagement that keeps your brand top of mind until a prospect is ready to buy.

Why It Works

Relationships Over Transactions – Customers buy from brands they trust.
Timely & Relevant Engagement – You stay in front of prospects with the right message at the right time.
Multi-Touch Approach – No single email or ad closes a deal—consistent, valuable interactions do.
Marketing + Sales Alignment – Supports the entire buyer journey, from awareness to decision.

The Core Principles of Nurture Marketing

1. Make It Personal
Every interaction should feel relevant and valuable to your audience. One-size-fits-all marketing doesn’t work. Tailored messaging does.

✔ Example: Instead of sending generic marketing emails, personalize them based on a prospect’s industry, previous interactions, or pain points. For instance, a cybersecurity company could send targeted content about ransomware threats to financial industry prospects. They could then invite those prospects to a webinar on a similar topic.

2. Build Trust Over Time
Nurture relationships by offering helpful insights, solving problems, and staying engaged—even when prospects are not ready to buy.

✔ Example: A technology reseller can share case studies, industry insights, or thought leadership content over several months, reinforcing expertise before having a conversation and finally pitching a solution.

3. Be Consistent, Not Pushy
The key to effective nurturing is staying present without overwhelming your audience. The right cadence matters.

✔ Example: Instead of drowning prospects in weekly sales emails, create a nurture sequence that spreads touchpoints out over 90 days. Start with an educational blog post, followed by a webinar invite, and later a free assessment offer.

4. Use Good Contact Data to Stay Relevant
A clean, enriched database ensures that you’re targeting the right people with the right message at the right time.

✔ Example: Clean and segment your database so that your outreach is highly targeted. If a company showed interest in cloud security 6 months ago, re-engage them with an updated white paper or success story relevant to that topic and see if they open, click, and/or download.

5. Align Sales and Marketing
Nurture marketing bridges the gap between marketing efforts and sales conversations, making it easier for teams to convert leads into customers.

✔ Example: Marketing generates leads, but sales teams need to know when and how to follow up. Set up an automated alert system that notifies sales reps when a lead engages with key content, like attending a webinar or downloading an eBook.

6. Automate Without Losing the Human Touch
Technology helps scale your outreach, but personalization and human connection should never be lost.

✔ Example: Use marketing automation for efficiency, but always leave room for personal outreach. After a prospect downloads a report, follow up with a personalized email from a sales rep instead of just another automated message from a general email address. If the prospect responds, have a conversation first before asking for anything other than a chat.

7. Deliver Value at Every Step
Each touchpoint should give the prospect something useful—insights, tools, or solutions that reinforce your expertise.

✔ Example: Every interaction should leave the prospect feeling like they are better off. Instead of just sending promotional emails, provide useful tools like an ROI calculator, a step-by-step guide, or an exclusive invite to an expert panel discussion.

Why It Matters Today

In today’s digital world, where buyers are inundated with content, nurture marketing stands out by creating meaningful, sustained engagement. It’s not just about marketing—it’s about building relationships that lead to long-term success. Want to put nurture marketing into action? Let’s talk.

blog-photo19

Hybrid Events

by BusinessDigital Marketing

How to Make Hybrid Events Work Without the Tech Headaches

Hybrid events—where in-person meets virtual—may sound simple, but they require serious planning. The best hybrid events seamlessly connect both in-person and virtual audiences, ensuring that no one feels like a second-class attendee.

The Secret to Hybrid Success? Plan for Two Unique Experiences

Hybrid events fail when the virtual audience feels like an afterthought. Avoid that by designing a dual-track experience where both groups stay engaged.

For In-Person Attendees

  • Create interactive networking spaces (not just a lecture hall).
  •  Use real-time engagement tools for interaction with remote attendees.
  • Give them something worth showing up for—like demos, hands-on activities, and VIP perks.

For Virtual Attendees

  • Provide a dedicated virtual host who keeps them engaged, not just an untended live stream.
  • Set up a chat-based Q&A moderator so that remote questions are answered quickly.
  • Offer exclusive content, like bonus interviews, behind-the-scenes footage, etc.

The Right Tech Makes or Breaks It

  • Use multiple cameras and high-quality audio—one static webcam won’t cut it.
  • Have real-time polls and chat integration so that both groups interact.
  • Invest in interactive platforms like ON24, Hopin, or Bizzabo—not just Zoom.

Hybrid = The Best of Both Worlds When done right, hybrid events expand reach, increase engagement, and give attendees options. Want to make sure yours runs smoothly? Let’s chat.

blog-photo16

Roadshows

by Business

We Love Road Shows. Here’s How to Make Yours Unforgettable.

Road shows aren’t just events—they’re experiences. They bring your brand to life, get you in front of customers, and create connections that last. But pulling off a great road show? That’s an art.

We’ve been running high-impact, high-energy road shows for years, and here’s what makes them work:

Get People Excited

  • A killer road show starts before the event.
  • Create a theme that grabs attention.
  • Produce eye-catching invites that are personalized, not mass-produced.
  • Use smart email sequences to remind, confirm, and nudge registration and attendance.

Make It Easy to Attend

  • People are busy—help them say “yes.”
  • Send one-click calendar invites.
  • Deliver mobile-friendly details and maps.
  • Share automated reminders so nobody forgets.

Obsess Over the Details

No two cities, venues, or audiences are the same.  You’ll need to consider:

  • Locations and logistics
  • Audience size (from 20 to 200)
  • Speaker travel and schedules
  • Catering, signage, A/V—all the little things that make a big difference

Be Ready for Anything

Road show pros expect the unexpected:

  • Weather delay? We’ll reroute.
  • Extra 20 people? We’ll get more food.
  • Tech failure? We always have backups.

Communication = Everything

  • Host weekly check-ins.
  • Provide live event support.
  • Share post-event wrap-up details and insights to make the next road show even better.

Great road shows don’t happen by accident—they happen by design. And we make them happen!

Planning a road show? Let’s make it unforgettable, together.

blog-photo6

Website Elegance

by Business

The Elegance of a Good Website Is Within Reach

“I want a better website.” 

It’s one of the most common things we hear in our first meeting with a client. And often, it’s coming from someone who’s already invested thousands of dollars—or countless hours—only to feel frustrated by underwhelming results. 

The truth is that great web design should look effortless. Like a ballet dancer or a pro athlete, it’s easy to admire from the outside and think, “How hard can it be?” But try executing a perfect fouetté or landing a three-pointer, and you quickly realize: It takes skill, strategy, and a lot of behind-the-scenes work. 

These days, everyone wants a site that looks sharp and works flawlessly across all devices—and that’s more accessible than ever. With talented WordPress developers, AI-assisted design tools, and intuitive no-code platforms, building a modern-looking site isn’t the challenge it used to be. 

But here’s the thing: A great website is no longer just about clean visuals, cool animations, and drag-and-drop widgets. Today, your website needs to be strategic, data-driven, and deeply connected to your business goals. 

Just as dancers and athletes rely on training and precision beneath the surface, your website needs more than good looks—it needs to perform. Whether you’re running a SaaS company, a dental practice, a real estate agency, or a wellness brand, you’re an expert in your field. But unless you’ve studied digital marketing, chances are your website may not be doing everything it could to support your growth. 

The reality? Many web designers still focus heavily on aesthetics, without incorporating marketing strategy, user psychology, or conversion-driven design—and that’s where things fall short. 

So, what makes a website truly effective today? 

  • Personalized experiences. Modern users expect content tailored to their needs, interests, or stage in the buyer’s journey. AI-powered personalization is now mainstream. 
  • Search performance. SEO in 2025 is about helpful, human-centered content, page speed, accessibility, and structured data—not just keyword stuffing. 
  • Conversion-focused design. Every page should guide users toward specific outcomes—whether that’s making a purchase, booking an appointment, or signing up for a newsletter. 
  • Fast, secure, and mobile-first. Lightning-fast load times, strong privacy practices, and flawless mobile UX aren’t optional anymore—they’re must-haves. 
  • Storytelling through content. Dynamic visuals, video content, and interactive elements help tell your story and build trust faster than static text ever could. 

Before you start redesigning, ask yourself these 5 essential questions: 

  1. Who is your audience, and what do they truly need from you? 
  1. What sets your business apart from competitors in a meaningful way? 
  1. What are your goals for your website? Is it about discoverability, lead generation, education, eCommerce, or customer engagement? 
  1. What action do you want users to take—and when? What role does your website play in your sales cycle? 
  1. How does your website support your full marketing strategy? Is it aligned with your brand, content, email, and social media efforts? 

A beautiful website is a great start. But a website that tells your story, speaks to your audience, builds trust, and drives results—that’s what you really want. And that’s exactly what we help our clients build. 

If you’re ready to create a website that’s more than just pretty—one that’s powerful, purposeful, and built for results—let’s talk. Reach out to us today to discuss your project. 

 

blog-photo9

ABM Ditching Spray and Pray

by Business

Account-Based Marketing:
Why Smart Marketers Are Ditching the Spray-and-Pray Approach

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

blog-photo10

Unlocking Intent Data Value

by Business

Unlocking Growth: The Benefits of Using Intent Data for Qualified Leads

Finding high-quality leads is no longer just about casting a wide net. It’s about being smarter, faster, and more targeted in your outreach. That’s where intent data comes in. If your Sales and Marketing teams are still relying on traditional methods to identify leads, it’s time to step into a more strategic approach. Let’s explore how intent data can help you uncover qualified leads and accelerate revenue growth. 

What Is Intent Data? 

Intent data tracks online behavioral signals from companies that are actively researching topics relevant to your business. By analyzing digital footprints such as content consumption, keyword searches, and engagement trends, it identifies which businesses are showing a high intent to buy. 

In other words, you’re not just guessing who might need your solution—you’re getting a data-backed view of who already does. 

1. Laser-Focused Lead Targeting 

Forget cold outreach. With intent data, you can pinpoint companies that are already in the market for your product or service. The AI-powered insights show you who’s surging on specific topics, allowing your Sales team to prioritize leads based on real-time interest not assumptions.  

Result: Better conversion rates and less time wasted chasing unqualified leads. 

2. Shorter Sales Cycles 

When prospects are actively researching a solution, they’re further along in the buyer’s journey. Intent data gives your reps the opportunity to strike while the iron is hot, engaging leads when they’re most receptive to a conversation. 

Result: Faster deals and a more efficient pipeline. 

3. Smarter Marketing Campaigns 

Intent data isn’t just for sales—it’s a game-changer for marketers, too. Imagine tailoring your campaigns, messaging, and content based on what your target audience is already interested in. You can align content offers, email sequences, and ads with the exact pain points your audience is researching. 

Result: Higher engagement, lower CPL, and a more personalized buyer experience. 

4. Competitive Advantage 

Intent data also helps you stay ahead of your competitors by identifying early buying signals before a lead even contacts a vendor. With this head start, your team can begin outreach and nurture relationships before the competition even enters the conversation. 

Result: First-mover advantage and a better chance of winning the deal. 

5. Improved Account-Based Marketing (ABM) 

For ABM strategies, intent data is gold. Instead of relying solely on firmographic data to build your target account list, you can layer on behavioral intent to prioritize high-fit accounts that are actively looking. You can even build intent-based workflows in your CRM for seamless outreach. 

Result: More relevant targeting, better engagement, and higher ROI from ABM programs. 

Get Intent Data Working for You 

Intent data isn’t just another sales tool—it’s a strategic asset that empowers your teams to engage smarter, close faster, and drive sustainable growth. By identifying high-intent buyers early and aligning your outreach accordingly, you can turn data into revenue. 

If your goal is to build a predictable, scalable pipeline of qualified leads, intent data should be at the core of your strategy. Let’s talk and take a look at your data.