Virtual events don’t have to be boring. They also don’t have to be just another Zoom where attendees mute themselves, turn off video, and half-listen while answering emails.
We believe that virtual events should be engaging, interactive, and fun. That’s why we are sharing a mix of best practices and creative engagement ideas to keep people hooked from start to finish.
How to Make Virtual Events Irresistible
1. Ditch the Slides, Start Conversations
If you don’t need slides, don’t use them. Nothing kills engagement faster than a 45-minute PowerPoint. Instead:
- Make it a roundtable discussion, not a lecture.
- Use breakout rooms to foster networking & participation.
- Run live polls, Q&A, and chat-based discussions.
2. Get People Talking, Not Just Listening
Virtual events shouldn’t feel like watching a webinar in the background. Keep attendees involved:
- Start with an icebreaker (trivia, quick poll, or fun intro question).
- Assign roles—”Ask Me Anything” moderators, chat facilitators, etc.
- Let attendees contribute their own ideas, experiences, and insights.
3. Add Some Fun (Yes, even in B2B!)
Virtual doesn’t mean boring. The best events mix business with entertainment:
Thrifty Bougie
30 Second Dance Party Live DJ sets before/after the session
Recipe swap Cooking demos with pro chefs
Create new avatars Live sketch artists capturing key insights in real time
$5 eGift card Event swag or cocktail/mocktail kits mailed in advance
4. Keep It Short, Keep It Sharp
- No one wants to sit through a 2-hour virtual event.
- 30–60 minutes max (with clear takeaways).
- Always leave 5–10 minutes for real Q&A.
- End with a next step (not just “Thanks for coming!”).
Bottom line:Virtual events should feel like an experience, not just another meeting. Want to make yours unforgettable? Let’s talk.